Getting your business funding ready is key, but how? Lionesses of Africa released a Get Your Business Funding Ready Playbook, allowing women entrepreneurs on the African continent to transform their entrepreneurial dreams into reality. Melanie Hawken, founder and CEO of Lionesses of Africa, discusses their recent release of the new playbook: “With the right funding support and advice, women entrepreneurs are empowered to confidently make important strategic decisions, expand their businesses into new markets, and invest in growth opportunities.”

Women entrepreneurs just like lionesses

The idea behind Lionesses of Africa is that women entrepreneurs from Africa battle every day to survive and thrive, just like lionesses. 1.7 million women make up this fast-growing community, and Lionesses of Africa helps them bring about significant change. Obtaining funding is a crucial component to achieve this change, but the process can be challenging and intimidating. Produced by Lionesses of Africa, in partnership with Absa, the new Playbook helps women entrepreneurs prepare their businesses to be ready for those important funding conversations with their bank or other financial organizations.

Business Funding Ready Playbook
According to Melanie Hawken, funding is crucial. “Bank loans can provide the capital needed to purchase specialist equipment, increase inventory, and hire new talent to drive business growth. As women entrepreneurs in the Lionesses of Africa community, it’s time to get our businesses funding ready. Accessing funding and support when we need it will help us to grow our businesses, create much-needed jobs, and help to advance women’s economic empowerment through entrepreneurship.”

Download the Get Your Business Funding Ready Playbook.

Published – 24/8/23