Ventures participating in our Next Valley program recently attended the first session of our new Market Entry Plan workshop. Led by training manager Jonathan Talbott, this session took place at Frank & the Backs’ new home base, Titaan, in The Hague.
Research on new market entry
Most of the ventures in the Next Valley program come from outside the EU and often have significant sales and revenue in their home countries. Entering Dutch (and European) markets requires testing and adapting their existing value propositions and target markets. The key to developing a suitable business model is, of course, focused research on the new markets. During the workshop, Jonathan provides the ventures with insights and tips on how to approach this process.
This group of participants were very enthusiastic about the workshop and highly appreciated Jonathan’s valuable and practical approach! In the coming weeks, we will be holding more Market Entry Plan workshop sessions for the other ventures participating in the Next Valley program.